Regent Street (Liberty) & Online
Address: Liberty Regent Street, London W1B 5AH
Great for: Hair Products, Hair Care, Skincare, Body Care, Styling, Makeup
Beauty, wellness, environment, fashion and art since 1978. Proudly people-tested and cruelty-free.
Aveda is a respectful brand. They do not test on animals and never ask third parties to do so on their behalf. Their products are tested on people. They believe that nature is the best beauty artist that exists, therefore, they make a continuous effort to use more and more ingredients of natural origin.
“Our mission is to take care of the world in which we live, from the products we make up to the ways in which we contribute to society. We fight every day to set an example of ecological leadership and responsibility not only in the world of beauty, but throughout the world.”