Shoreditch & Online
Location: Online and on 133 Shoreditch High Street, Shoreditch, East London, E1 6JE
Telephone: +44 (0) 207 739 2811
Good For: Eco Fashion, Sustainability Homewear, Recacle Materials
Founded by two sisters in 2012, AIDA stands for community and connection. It is a clothing and homeware shop with an artisan cafe attached. You can shop here and take a break over a fresh squeezed organic juice while perhaps getting ready to experience some live music.
When it comes to clothes, AIDA carefully curates brands with many being sustainable. The shop carries almost a hundred independent fashion and homeware brands from all over the world.
You can also browse AIDA’s collection online and shop directly from the store’s website.
AIDA’s team talks about the store as being the family thing. Indeed, it is a family owned business, started out of passion shared by four sisters who wanted to create more than jus an average shopping experience.
AIDA, named after founders’ nan, opened in April 2012. It “was built around family, community and connection, and these values remain at the heart of everything we do. The shop floor was designed not only to showcase a unique edit of independent brands, but also to be a platform from which other people could share their passions and talents.” This is why the shop hosts a range of charitable events and collaborations, aiming “to continue exploring ways of celebrating people and style through meaningful outlets”.